Time to flip the script.

Inside Google, I learned how our products and our competitors' platforms actually work under the hood: how they fit together, how data flows between them, and the undocumented best practices required to push them to the absolute limit. My team used this technical knowledge to drive strategy and accountable results across every imaginable business vertical.

Most importantly, it reinforced that everything starts with the client's goal. From basic search mechanics to complex custom builds, the customer and the end goal were always at the absolute center.

My process at Outlaw is no different: I need to know where we're going, why we're going there, and how fast you need to arrive. When you couple that clarity with elite technical expertise, that's where the magic happens.

After years in the industry, I grew sick of seeing good people pay top dollar for trash work from people who don't know what they're talking about and are too afraid to admit it.

The typical agency model thrives on client inefficiency:

• Inexperienced Teams

  They hire cheap, green staff to pad their own margins, then pass those learning curves and inefficiencies directly to you.

• Misaligned Incentives

  Charging a percentage of ad spend means they only win when your budget grows. Why would they ever recommend cutting spend or shifting platforms if it hurts their own bottom line?

Even at the highest level, I've rarely been impressed with their work, and I've worked with more than I can count. Very few firms produce results I'd feel comfortable hanging my hat on.

I started Outlaw to bring high-level technical execution back to clients I actually care about, where we can make true impact by partnering together.

• Obsessive Precision on Attribution

  I'm a total geek about attribution because it's the lifeblood of marketing. If someone claims a tactic works, we'd better be certain. Precision lets us confidently double down on winners and pull budget from duds, especially when investing in emerging tech.

• Full-Stack Execution

  Measurement, database management, advertising, complex dev work: we're built for it. We bring deep product know-how and a vetted team of experts to get the job done right.

• Direct, Unfiltered Truth

  I'm here to show you real value behind real results. That means having frank conversations, admitting when something isn't working, and pivoting fast so your next dollar goes as far as possible.

The name comes from a family term used for us in-laws, and an homage to a great outlaw we lost too soon. It's a constant reminder to work hard, protect what matters, and put family first. At the end of the day, that's why we're all here.

To me, Outlaw means refusing to accept the status quo in the digital space. It means having frank conversations, and bringing real value and honesty back into consulting.

Success is about doing the right things right.

Given our deep focus on our clients' goals and how we partner to achieve them, we're deliberately selective about who we work with. This allows us to bring the absolute best of both of our businesses to the table, solve hard problems, and maintain an unwavering standard of quality.

Plus, we're going to have a damn good time getting there. I hope you're along for the ride.